Better Place begins to market electric cars in Israel

( Israeli start-up Better Place Inc. began a marketing campaign to promote electric cars to the general public. The campaign launched four months after 250 electric cars were delivered to company employees and select customers.

The NIS 4 million campaign’s slogan is “Not for everyone,” given that the campaign is specifically targeting environmentally conscious customers. Better Place hopes to sell 4,000 electric cars within a year, reported Globes.

Posted on July 15, 2012 .