Apple acquires Israeli motion-sensing technology startup PrimeSense

( Apple has acquired the Israeli startup company PrimeSense, a Tel-Aviv-based company most famous for its motion-sensing technology that was used in Microsoft’s Kinect for the Xbox 360 game console, for $350 million.

An Xbox console. The Xbox's motion-sensing technology was developed by Israeli start-up PrimeSense. Credit: Wikimedia Commons.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” an Apple spokeswoman said when confirming the deal, the Wall Street Journal reported. 

PrimeSense’s technology gives digital devices such as cameras and sensors the ability to detect movements and objects, translating them into depth and color. Analysts speculate that the technology can be integrated into Apple’s existing lineup of personal computers, iPhones and iPads.

Posted on November 25, 2013 .