Scarlett Johansson inks new deal to represent Israel’s SodaStream

A Sodastream device. Credit: Eirik Newth via Wikimedia Commons.

( SodaStream, the popular Israeli carbonated drinks company, has announced that Jewish-American actress Scarlett Johansson will be its “global brand ambassador” in a new multiyear contract. 

Johansson, 28, who was named Esquire Magazine’s “Sexiest Woman Alive” in 2013, will kick off the new partnership by appearing in SodaStream’s upcoming $4 million Super Bowl ad.

“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” Daniel Birnbaum, the CEO of SodaStream, said in a statement. 

Headquartered near Tel Aviv, SodaStream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue. 

Posted on January 13, 2014 .