Israel on Campus Coalition hires new assistant director

( The Israel on Campus Coalition (ICC) on Monday announced the hiring of Adam Maslia, previously a director of Jewish and philanthropy programming at the Alpha Epsilon Pi fraternity, as its assistant director.

The ICC, founded in 2002 as a partnership between Hillel International and the Charles and Lynn Schusterman Family Foundation, is now an independent organization that works closely with Hillel as well as the national spectrum of pro-Israel campus groups. The group hired a new executive director, Jacob Baime, last fall.

Maslia “will serve as an expert resource on pro-Israel campus strategy, build and maintain relationships with key officials at partner organizations, and represent ICC at meetings, conference calls, and other venues,” according to an ICC press release.

“Adam has proven himself as a talented leader with a strong track record of strengthening the pro-Israel movement on campus,” Baime said in a statement. “We are thrilled that he is joining us and know that his energy and initiative will be felt immediately.”

Pro-Israel students “need to be empowered, in any number of ways,” Baime told last October.

“We’ve got to deny Israel’s detractors the opportunity to set the parameters of the campus conversation about Israel, and at the same time, we’ve got to fortify the confidence of the pro-Israel members of the campus community,” he said. “Because in my view, the greatest threat of BDS (the Boycott, Divestment and Sanctions movement) is the erosion of confidence of the pro-Israel students and others on campus.”

Posted on January 27, 2014 .