(JNS.org) The Nachum Segal Network announced plans to air its first-ever "Kosher Halftime Show" during Super Bowl XLVIII on Feb. 2. During the game between the Denver Broncos and Seattle Seahawks at MetLife Stadium in East Rutherford, NJ, the network will stream the 20-minute show on its website, www.nachumsegal.com. The video broadcast will feature musical performances by the "King of Shlock" Lenny Solomon, Avromie Weisberger, Jonathan Rimberg, Ari Boiangiu, and Ethan Bill, and will also include some surprises.
"The halftime show is a key component of the big game, and the NFL consistently brings the biggest names in contemporary music to play on the main stage. The only issue is that those acts often don't appeal to the Jewish crowd," said radio host Nachum Segal. "We are proud to be providing a quality, kosher alternative that will entertain Jewish audiences and maintain a family-oriented vibe even during halftime."
The program is sponsored by Cedar Market in Teaneck, NJ, Empire Kosher Party and Buffalo Wings and Chicken Nuggets, and the Orthodox Union. After the game, the video will continue to be available for viewing on the network's website, on Youtube ("NachumSegalNet"), and on the network's Facebook page ("Jewish Radio World with Nachum Segal").
"We chose the songs that we believed would make the greatest impact in the short amount of time we had to work with. We wanted to make sure that the positive energy and musical intensity that we felt in the studio would burst off the screen and right into your living room," said Lenny Solomon.