Tel Aviv beach features first of its kind ‘pop-up’ hotel suite


Designers and a graffiti artist transformed this lifeguard tower on a Tel Aviv beach into a high-end hotel suite to attract more beach-going visitors to the area. Credit: Guy Yehieli.

( Tel Aviv opened its first “pop-up” hotel suite Tuesday in a beachfront lifeguard tower as part of a wider effort to increase tourism by giving visitors a unique experience in the Israeli coastal city.

The lifeguard tower, located on Frishman Beach, was transformed into "a one-of-its-kind oceanfront hotel suite” by designer Aline Langlieb of the “Brown Hotels” Urban Collection and graffiti artist Edgar Rafael, Israel’s Ministry of Tourism said in a statement.

The lifeguard tower was turned into a fully equipped hotel suite, with amenities including room service and a personal butler. The first guests to stay at the suite will include “influencers” and winners of an online photo competition the tourism ministry co-sponsored with a large online discount hotel website, the statement said. After April 4, the lifeguard tower will return to being just a lifeguard tower at the beginning of the swimming season.

The pop-up hotel is part of a collaborative #TAKEME2TELAVIV campaign between the Tourism Ministry and the Tel Aviv-Yafo Municipality, which aims to encourage visitors to experience Israel’s so-called White City. 

Tourism Ministry Director-General Amir Halevi and Tel Aviv Mayor Ron Huldai officially inaugurated the lifeguard tower hotel this week. 

“This lifeguard tower is an amazing opportunity to come and enjoy the city and our wonderful beach,” Huldai said. “I am sure that the guests in the lifeguard tower will share their impressions of the city with their friends all over the world.”

Posted on March 14, 2017 .