update deskJewish & Israeli Culture

Gal Gadot’s mac-and-cheese brand gets $13 million investment

The Goodles company offers kosher and vegan varieties.

Classic macaroni-and-cheese. Credit: Wikimedia Commons.
Classic macaroni-and-cheese. Credit: Wikimedia Commons.

Gal Gadot, the Israeli actress who became world-famous playing “Wonder Woman,” said she “didn’t want to do the obvious” when it came to investing her newly acquired wealth.

But she could do something a little cheesy.

To that end, she co-founded the Goodles macaroni-and-cheese business with two others, Jen Zeszut and Paul Earle, which in 2021 received a $13 million vote of confidence from investors.

How is Goodles challenging the mac-and-cheese industry, which Zeszut puts at $40 billion internationally?

In addition to offering a healthier product with more protein and fiber, the list of available varieties hints at the company’s innovative marketing strategy with flavors like “Here Comes Truffle,” the chile-flavored “Down the Hatch” and the Mexican corn-inspired “Hey Hey Elote.”

Inspired by Gadot’s and Zeszut’s joy in eating the tasty snack or entree with their kids, Goodles aims to create a brand that appeals to both children and adults.

Of the 10 flavors the company offers, seven come kosher-certified, including the two bestsellers: “Cheddy Mac” and “Shella Good.” The product is readily available at stores in the United States.

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