update desk

Holocaust survivors foundation to Adidas: Donate Yeezy sales to survivors

David Schaecter, president of the Holocaust Survivors’ Foundation-USA, noted that the shoe giant had close ties to the Nazi Party.

Kanye “Ye” West. Source: Twitter.
Kanye “Ye” West. Source: Twitter.

The German shoe and apparel company Adidas has gone back and forth on what to do with some $1 billion in shoes associated with “Ye” (Kanye West), following the musician’s antisemitic statements.

First, Adidas was not going to sell the merchandise, and then it announced that it would sell the shoes but donate some of the sales to the Anti-Defamation League and other groups that counter antisemitism and racism.

The Holocaust Survivors’ Foundation-USA has a different recommendation for Adidas: Donate profits to Holocaust survivors, many of whom are suffering in poverty.

In a letter to the company, David Schaecter, president of the foundation, noted the German company’s connections to the Nazis. (Company founders were members of the Nazi Party, with which the company collaborated.)

“The most significant step Adidas can take today to meaningfully address the consequences of its history would be to devote significant resources to assist indigent Holocaust survivors in need,” wrote Schaecter.

He noted “reports that Adidas executives were personally aware of but tolerated West’s antisemitic views and diatribes long before the 2022 explosion.”

You have read 3 articles this month.
Register to receive full access to JNS.

Just before you scroll on...

Israel is at war.

JNS is combating the stream of misinformation on Israel with real, honest and factual reporting. In order to deliver this in-depth, unbiased coverage of Israel and the Jewish world, we rely on readers like you.

The support you provide allows our journalists to deliver the truth, free from bias and hidden agendas. Can we count on your support?

Every contribution, big or small, helps JNS.org remain a trusted source of news you can rely on.

Become a part of our mission by donating today
Thank you. You are a loyal JNS Reader.
You have read more than 10 articles this month.
Please register for full access to continue reading and post comments.
Never miss a thing
Get the best stories faster with JNS breaking news updates