The never-ending U.S. political campaign cycle means that Republicans “can’t afford to take baby steps” in their efforts to convert more Jewish voters, says the former Jewish engagement director for the Republican National Committee.
Ryan Mermer, a native of Palm Beach County, Fla., who now serves as the Miami Young Republicans Jewish engagement director, told JNS that critical work is already underway, with an eye toward the 2026 midterms and 2028 presidential election.
“It starts from day one, going back to the drawing board. We learn from our mistakes, and we also celebrate our victories,” said the 33-year-old. “It’s about community outreach and having every voice feel heard, having every voice feel respected, having every voice honored.”
A host of organizations and communities, such as the young Jewish conservatives movement, the Zionist Organization of America, the Republican Jewish Coalition and AIPAC are helping to lead the ongoing engagement effort, he said.
Still, he was quick to point out that the movement isn’t being outsourced, and is being powered at the grassroots level.
Mermer, who was the RNC Jewish engagement director in 2022, is now the first Jewish engagement director of any Young Republican group, serving in South Florida, which he calls the “hub of young Jewish conservatives.”
“Down where we live, Jewish engagement is strong and robust, and we are continuously having different activities, different events,” Mermer said. “We also unify the Miami Young Republicans with the Young Jewish Conservatives, Miami GOP, Broward GOP, Broward Young Republicans, Palm Beach Young Republicans. So we integrate with a collective goal.”
Mermer, founder and principal consultant at Shalom Strategies, a campaign advisory firm, pointed to key areas with heavy Jewish populations, like the Miami suburb of Aventura and the heavily religious community of Lakewood, N.J., which saw significant gains by Republicans in November, as the result of greater Jewish conservative engagement and a more organized event than in the previous cycle.
“In 2022, I am able to recognize that I was not able to host enough Jewish outreach events in the swing districts across the U.S.,” said Mermer, while pointing to his time building voter support in the northeastern United States as a “net positive.”

Dollars allocated towards a Jewish engagement office in Boca Raton “helped the municipal races but not necessarily the additional congressional races we were going for in 2022,” Mermer said.
He credits Martin Marks—the Trump 2024 campaign’s Jewish outreach director—for focusing more heavily on the swing states and said the next focus should be “on those congressional districts which have a Jewish leaning. They may be able to lean Republican next cycle, which would strengthen our congressional majority.”
“We saw all 50 states have a Republican surge, which is really something quite unheard of,” Mermer said. “Regarding Jewish engagement going forward, I would say more outreach, more dollars spent, more involvement, more engagement, more events, leads to more understanding, and it brings together our entire community so that we may all be on the same page.”
‘We keep marching forward’
Following a fuller post-mortem on November’s elections and their consequences, Mermer said he is “maybe not so surprised, but very excited, by the Republican uptick in traditional Democratic strongholds like New York State and New Jersey.”
He said “New Jersey is at the teetering point of becoming Republican, where there is a robust Jewish community. I would say, right behind New York, California had phenomenal numbers in the Jewish areas—Beverly Hills, so on and so forth.”
He also pointed to strong gains in the Sunshine State, where, he said, “the Jewish community, again, had record-breaking numbers” in supporting the Republican Party.
The chair of the Florida Democratic Party, Nikki Fried, said prior to the election that the response by the Biden administration to anti-Israel campus protests had alienated some Florida Jews.

But Jewish Republicans seem to understand that they can no longer rely purely on an anti-Joe Biden or anti-Kamala Harris sentiment and instead push their own positive agenda in the wake of 2024’s gains.
“The sense I get is excitement, jubilation, and we keep marching forward,” Mermer said. “We don’t stay where we’re at. We keep marching forward to more congressional, more gubernatorial, more senatorial victories.”
That must include, according to Mermer, a full effort to court Jews from across the spectrum. While Orthodox and Conservative Jews feel more favorable toward Republicans, more liberal Jews, which constitute the vast majority of the American Jewish population, still show up for Democrats in great measure.
Mermer rejected the notion that Republicans look at this as a “divide,” asserting that it must be viewed as an opportunity to unite.
“I don’t think we can afford baby steps. This is our time to reach across the aisle,” Mermer said of pursuing Democratic Jewish voters. “It’s a time for understanding. It’s a time for compassion. It’s not a time to taunt and bully the left, but to reach across and make an effort and look at what they’re genuinely concerned about.”
There’s room for agreement on a number of issues, Mermer said, with an eye toward practicing domestically what American Jews are preaching internationally.
“You know, they say ‘peace in the Middle East.’ It should be peace in America as well, with peace amongst our people,” he told JNS. “This is now an excellent time, with dignity, integrity and compassion, to reach across the aisle and explain, without the biases of different outlets and sources and what our president likes to call fake news, to just have civil discourse. It’s time to make civil discourse great again.”