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Hasbara

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Idit Bar being interviewed on "France 24 Arabic." Credit: Courtesy.
The Israeli woman who speaks to the Arab world
Idit Bar's voice of truth stands out in a sea of hostility.
Tal Viezel
March 28, 2025
Foreign Minister Gideon Sa'ar (r) inaugurates the Communications Room at the Ministry of Foreign Affairs with Deputy Minister of Foreign Affairs Sharen Haskell in Jerusalem, March 11, 2025. Photo by Mordechai Gordon/MFA.
Israeli foreign minister inaugurates ‘war room’ to win hearts and minds
The operations room will monitor about 250 news channels, identifying false or biased news that could create a media "fire."
JNS Staff
March 12, 2025
Pro-Israel student leaders hold a security briefing in the north of Israel in December 2024. Credit: IsraelAmbassadors.com.
Student leaders arrive in Israel to participate in campus advocacy training
The strengthened advocacy efforts of the campus leaders “will shift the narrative and support Israel on a wider scale,” said Israel’s ambassador to the United Nations.
Dec. 24, 2024
Social-media platforms. Photo by Matt Cardy/Getty Images.
From nuclear engineer to pro-Israel TikTok sensation
Non-Jewish veteran Nick Matau gained millions of views defending the Jewish state on social media, despite facing daily threats.
Tzivia Blum
Nov. 5, 2024
Israeli Prime Minister Benjamin Netanyahu greets Israeli Ambassador to the United States Michael Herzog (second from left) and Israeli Ambassador to the United Nations Gilad Erdan upon his arrival in New York on Sept. 19, 2023. Photo by Avi Ohayon/GPO.
Who is answering Israel’s critics?
Typically, the ambassador to the United States is the person in front of the cameras, but Michael Herzog has been AWOL.
Mitchell Bard
Sept. 25, 2024
Israeli soldiers bring fuel to Shifa Hospital in Gaza City on Nov. 12, 2023. Credit: IDF.
Preparing for the coming PR war
It is always better to get in the first blow and try to set the media’s agenda; Israel’s enemies have mastered this tactic.
Mitchell Bard
Aug. 8, 2024
Eylon Levy. Credit: Courtesy.
Eylon Levy is giving people the words they need to defend Israel
Since parting ways with the Israeli government’s public affairs office, he founded a new group that pushes back against antisemitic gaslighting.
Dave Gordon
Aug. 2, 2024
Russia abstains as the United Nations Security Council adopts the U.S.-backed ceasefire Resolution 2735, on June 10, 2024. Credit: Eskinder Debebe/U.N.
Israel’s public diplomacy failure
Framing the war as a struggle against Iran and its proxies would change the picture.
Eytan Gilboa
July 25, 2024
Israeli Prime Minister Benjamin Netanyahu meets campus Chabad-Lubavitch rabbis from all over the world at the Prime Minister's Office in Jerusalem, July 10, 2024. Credit: Koby Gideon/GPO.
Defeating Hamas, Hezbollah key to winning PR war, Netanyahu says
The prime minister spoke at a meeting marking 30 years since the death of the Lubavitcher Rebbe—Rabbi Menachem Mendel Schneerson.
July 10, 2024