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Create new Chanukah traditions with Manischewitz’s new creations

These recipes blend timeless traditions with modern flair, making them ideal for holiday gatherings.

Latke-coated mozzarella sticks. Credit: Courtesy of Manischewitz.
Latke-coated mozzarella sticks. Credit: Courtesy of Manischewitz.

Chanukah—the beloved “Festival of Lights”—is a time of joy and celebration. Held this year from the evening of Dec. 25 through Jan. 2, the holiday marks the triumph of the Jewish people over oppression and commemorates the miraculous eight-day duration of oil from a single day’s supply. As families gather to celebrate, traditional fried treats like potato latkes and donuts, along with sugar cookies and chocolate gelt “coins,” take center stage.

For more than a century, Manischewitz has been at the forefront of kosher culinary excellence. As America’s leading name in gourmet kosher products, the brand is reigniting classic Chanukah flavors with the debut of its new Manischewitz Frozen Latkes. They join the popular Manischewitz Potato Pancake Mix, offering an effortless way to enjoy homemade latkes in minutes. Whichever way you choose to enjoy them, do not forget to serve your crispy creations with a dollop of sour cream, apple sauce, apple butter or honey.

The tradition of Chanukah sugar cookies continues with a range of creative cookie kits. The Manischewitz Ugly Sweater Chanukah Sugar Cookie Kit brings humor and tradition together with everything needed to decorate festive cookies. Priced at just $8.99, it includes a sugar cookie mix, color powders, sprinkles, piping bags and a sweater-shaped cookie cutter.

For those who love convenience, Manischewitz’s Ready-to-Decorate Pre-Baked Sugar Cookie Kit is a must-have. This $9.99 kit includes 12 prebaked festive-shaped cookies along with all the decorating essentials for a family-friendly activity.

Also joining the festive line-up are the Manischewitz Chanukah House Cookie Kit and the much-loved Manischewitz Donut Making Kit, perfect for those craving savory or sweet holiday treats. And no Chanukah celebration is complete without the timeless tradition of Manischewitz Gelt, available in both rich milk and dark chocolate.

“This Chanukah, we invite everyone, no matter their background, to experience the joy, family togetherness and cultural tradition with our expanding line of holiday products,” says Shani Seidman, CMO of Kayco, the parent company of Manischewitz.

Manischewitz ready-to-heat potato latkes. Credit: Courtesy.

Timeless traditions with modern flair

As part of its ongoing commitment to innovation, Manischewitz recently unveiled a bold new look across its product line, introducing new items designed to appeal to a broader audience, especially younger, growing families. This rebrand marks a celebration of Jewish culture, cuisine and the importance of family traditions while inviting new generations to explore the richness of Jewish heritage. Manischewitz products are more than just food; they are an invitation to savor tradition and participate in the cultural richness of Jewish cuisine.

Celebrate Chanukah with a delicious twist on traditional favorites. Whether you’re enjoying the crispy perfection of potato latkes or exploring creative ways to incorporate those flavors into your meals, Manischewitz offers the perfect products to inspire your culinary adventures. These recipes blend timeless traditions with modern flair, making them ideal for holiday gatherings.

Latke-Coated Mozzarella Sticks

(Watch the recipe come to life in a video by Kosher.com here.)

Ingredients:

Oil for frying

1 tablespoon milk

1 egg

1 (6-ounce) box Manischewitz Potato Pancake Mix

8 ounces of string cheese

1 jar of Tuscanini Crushed Tomatoes, for dipping

Directions:

Fill a large frying pan with a couple of inches of oil. Heat to 365 degrees.

In a small bowl, whisk together the milk and egg.

Empty the latke mix into a separate bowl.

Cut each piece of string cheese stick in half. Dip each piece into the egg mixture, then coat it in the latke mix. Repeat the process for a double coating.

Fry the sticks in batches until the crust turns golden brown, about one minute.

Remove from the frying pan. Place on a paper towel to drain excess oil.

Serve warm with Tuscanini Crushed Tomatoes for dipping.

Latke-Crusted Chicken with Apple Cider, Mushroom and Rosemary Sauce

For a heartier option that brings the festive flavors of latkes to your main course, try this delicious recipe for Latke-Crusted Chicken with Apple Cider, Mushroom and Rosemary Sauce. This dish is a perfect balance of crispy textures and savory flavors, combining tender chicken with a rich, aromatic sauce that is sure to become a new family favorite.

Latke-Crusted Chicken with Apple Cider, Mushroom and Rosemary Sauce. Credit: Courtesy of Manischewitz.

Ingredients:

1½ pounds chicken breasts (about 4 medium-sized), butterflied and split in half (total of 8 thin pieces of chicken)

1 (6-ounce) box Manischewitz Homestyle Latke Mix

¼ cup, plus 2 tablespoons oil, divided

Sauce:

2 large shallots, chopped

8 ounces fresh mushrooms, sliced

½ cup apple cider

2 tablespoons flour

2 cups Manischewitz Low-Sodium Chicken Broth

2 sprigs rosemary, finely chopped (about 1 tablespoon), plus additional whole sprigs for garnish

salt and pepper to taste

Directions:

Prepare the Chicken:

Pour the latke mix into a shallow dish. Dredge the thin chicken breasts in the mix on both sides, ensuring they are completely covered.

Heat ¼ cup oil in a large skillet over medium heat.

Pan-fry the chicken in the oil until browned, about five minutes per side, adding more oil as needed. Once cooked, transfer the chicken to a paper towel-lined baking sheet and keep warm in a 200-degree oven.

Prepare the Sauce:

Discard any residue from the pan and old cooking oil. Add the remaining 2 tablespoons of oil, then add the shallots. Sweat the shallots for about two minutes until translucent.

Add the mushrooms and cook for 10 minutes, stirring occasionally, until reduced in size and golden.

Increase the heat to medium-high and add the apple cider to deglaze the pan. Cook for three to five minutes until the liquid has reduced and thickened slightly.

Sprinkle in the flour, stirring to combine. Allow it to cook for 1 minute.

Gradually whisk in the chicken broth and add the chopped rosemary. Bring the sauce to a gentle bubble, then reduce the heat to low and simmer for five minutes until it thickens. Season with salt and pepper after the sauce reaches the desired consistency to avoid over-salting.

Arrange the chicken on a serving plate and pour the sauce over the top. Garnish with additional rosemary sprigs and serve immediately.

For more information on Manischewitz products and recipes, visit: www.manischewitz.com. For Chanukah recipes and more, visit: www.kosher.com.

About & contact The Publisher
Manischewitz's journey began in 1888 with a simple box of matzah. Today, the company is proud to continue that tradition while adapting to the tastes and dietary needs of the modern consumer. This rebrand is not just a change in packaging or marketing but a renewal of our commitment to quality, tradition, and inclusivity. The Manischewitz Brand offers a diverse product line of 30-plus product categories. The iconic brand was founded in a small bakery built to make Passover matzah in 1888 by Rabbi Dov Behr Manischewitz. Success paved the way for introducing new products. The Manischewitz Brand is now part of New Jersey-based KAYCO, a family-owned company considered America's first name in kosher products. See: www.manischewitz.com.
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