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In time for Passover, new kosher products from Manischewitz, Tuscanini, Gefen and more features top-quality kosher recipes by award-winning chefs; articles and cooking tips; and entertaining cooking videos. 

Items to enjoy this Passover include Kayco Kosher Manischewitz Egg Matzo, Tuscanini Calabrian Chili Peppers and Tuscanini Red Cooking Wine. Credit: Courtesy.
Items to enjoy this Passover include Kayco Kosher Manischewitz Egg Matzo, Tuscanini Calabrian Chili Peppers and Tuscanini Red Cooking Wine. Credit: Courtesy.

In anticipation of Passover (beginning at sundown on Wednesday, April 5, and ending at nightfall on April 13), the leading kosher brands, including Manischewitz, Tuscanini, Heaven & Earth, Gefen and Haddar, announce an on-trend portfolio of new and refreshed products. All are certified kosher-for-Passover and gluten-free. And while debuting just in time to make Passover celebrations delicious, the products are available year-round.

Passover is a festival of freedom commemorating the Israelite exodus from Egypt and their transition from slavery to freedom, with the seder the central of the celebration. The feasts that occur on the first two nights (in Israel, on just the first night) of the holiday involve the retelling of the Exodus through story, song and the consumption of ritual foods like matzah (unleavened bread) and maror (bitter herbs). Since the central Passover practice is a set of intense dietary changes—mainly, the absence of hametz or foods with leaven—food plays a significant role in the Passover celebration, which lasts for an entire week.

“We hope that the exciting products debuting from Manischewitz, Tuscanini and Heaven & Earth are at the top of your list during this season and all year,” says Shani Seidman, CMO of KAYCO Kosher. “Food plays such a central role in the Passover celebration. KAYCO Kosher proudly offers the most comprehensive portfolio of kosher-for-Passover products that blend the traditional with the innovative so that everyone enjoys the holiday and beyond!”

For more than 130 years, no Passover celebration has been complete without Manischewitz matzah and other traditional products. Back this year is Manischewitz Egg Matzo (non-GMO and made with nothing artificial, available in a 12-oz. box).

Also out by Manischewitz are dessert patties in Dark Chocolate Peppermint, Coconut, Almond Butter and Raspberry Crème, with the chewy nostalgic flavor of Manischewitz Chocolate-Covered and Coconut Macaroons updated in resealable 8-oz.packages.

New from Tuscanini is Sicilian Sparkling Lemonade, certified USDA organic. Served in a glass bottle, this drink is ideal for formal dining, parties and holiday tables. The beverage is made in Sicily, renowned for being the “Lemon Riviera,” cultivating lemons that are less acidic and sweeter than those grown elsewhere. The lemonade joins the complete Kosher Imported Italian line, including new Tuscanini Chopped Calabrian Chili Peppers—top-quality red chili peppers in olive oil imported from Italy and packed in a premium glass jar. Also from Tuscanini are red and white premium Italian cooking wines, which enhance the flavor and aroma of dishes.

This Passover, leave it to Heaven & Earth to make exceptional gluten-free meals. New from the company are grain-free tortilla chips made from cassava flour available in Sea Salt, Sweet BBQ and Chili Lime flavors, available in 1-oz bags. Also new are 12-oz. containers of Heaven & Earth Veggie Croutons in Crispy Original and Onions & Garlic flavors, which are gluten-free, vegan and made with select plantains from small farms.

New from Gefen: jarred Sliced Pickled Beets, a traditional Passover item and a health-conscious option to add versatility to dishes and sides.

And finally, Haddar Pressed Pretzels will extend its product line to include Honey Flavor (gluten-free and made without nuts, dairy or soy, and available in single-serve snack bags at .7 ounces and 5 oz. bags). Also from Haddar are Passover Pretzel Crumbs, now available in Seasoned Flavor—made without nuts, dairy or soy, gluten-free, and excellent for coating everything from chicken to onion rings.

Kayco products are available at supermarkets, specialty kosher stores and on Amazon.

This Passover, visit for kosher and authentic Jewish cooking and conversation. The site features top-quality kosher recipes by award-winning chefs; articles and cooking tips; and entertaining cooking videos. New cooking shows and content are updated regularly to coincide with holidays like Passover. 

Also check out the following links for ideas on how to make sides beyond potatoes:, along with a “cheaters” guide for anyone new to the Passover meal: Users can ask for help; the expert chefs and helpful community will provide advice.

For more information on Kayco Kosher Foods, go to:

For information on Passover recipes, chef suggestions and everything else kosher-related, see:

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