Israelis’ spending on Black Friday sales saw a 28% hike compared to the same day in 2024, Israel’s broadcaster Channel 12 reported on Monday.
The figure was recorded by Israeli company Shva (aka Automatic Bank Services Ltd.), which manages and develops Israel’s national debit and credit card payment system, according to the report.
Consumer spending exceeded 1.508 billion shekels (about $460 million), surpassing the total spending on pre-war Black Friday on the day after the U.S. Thanksgiving holiday in 2022, which amounted to 1.248 billion shekels (about $380 million).
This past Friday, purchases in physical stores, using digital wallets, smartwatches and credit cards (contactless and PIN) accounted for 53% of the public’s spending, or 795 million shekels (about $244 million), according to Shva, as cited in the Channel 12 report.
Online transactions on Black Friday totaled 713.25 million shekels (approximately $218 million), up 38% from 2024.
