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Holocaust remembrance ad campaign in Times Square focuses on fighting Jew-hatred

“Israel will not hesitate to act to defend itself and to ensure that history does not repeat itself,” Ofir Akunis, the Israeli consul general in New York, stated.

Ofir Akunis at a government conference at the Israeli Prime Minister's office in Jerusalem, on Sept. 27, 2023. Photo by Chaim Goldberg/Flash90.
Ofir Akunis at a government conference at the Israeli Prime Minister’s office in Jerusalem, on Sept. 27, 2023. Photo by Chaim Goldberg/Flash90.

Israel’s Consulate in New York unveiled a new digital billboard campaign in Times Square on Tuesday to mark International Holocaust Remembrance Day, highlighting Israel’s role as a defender of the Jewish people.

Times Square, Holocaust
A billboard sponsored by Israel’s Consulate in New York for International Holocaust Remembrance Day, in Times Square, New York City, Jan. 27, 2026. Source: Consulate General of Israel in New York/Screenshot.

“Hatred that murdered Jews. Today we stand against it. Never again,” the billboards read, featuring an image of a man wearing a striped concentration camp uniform and a yellow star, a waving Israeli flag and a burning candle.

“Unlike in the past, when the Jewish people did not have a state, Israel knows how to defend itself with strength and force,” Ofir Akunis, the Israeli consul general in New York, stated.

“We have the capability to repel any enemy that declares its goal is the destruction of the Jewish people. Israel will not hesitate to act to defend itself and to ensure that history does not repeat itself,” he added.

Akunis stated that “nearly 90 years after the Nazis rose to power, history is repeating itself,” pointing to the “silence of leaders around the world in the face of the surge in antisemitism, incitement and boycott initiatives against Jews.”

“This is a clear warning sign that poses a threat to the safety of Jewish communities worldwide,” he said.

“From Times Square, a reminder the world cannot ignore: Antisemitism increasing globally—literally by hundreds of percent,” the Israeli Ministry of Foreign Affairs wrote. “Holocaust remembrance is not merely about history. It’s about now and about the future. Stand against antisemitism today.”

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“Judaism and fashion are completely interwoven from the streets of Seventh Avenue in New York City to the streets of Tel Aviv,” Tobi Rubinstein, an event co-host, told JNS.