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Manischewitz

Manischewitz’s journey began in 1888 with a simple box of matzah. Today, the company continues that tradition while adapting to the tastes and dietary needs of the modern consumer. The Manischewitz Brand now offers a diverse product line of 30-plus product categories. The iconic brand was founded in a small bakery built to make Passover matzah in 1888 by Rabbi Dov Behr Manischewitz. The Manischewitz Brand is now part of New Jersey-based KAYCO, a family-owned company considered America’s first name in kosher products.
The look updates “cultural relevancy with a younger Jewish audience, as well as mainstream, culturally curious audience,” says a Kayco marketing officer.
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