Grab1®, the innovative kosher food and beverage brand carrying the highest level of kosher certification and dedicated to promoting active, healthy lifestyles, announces a multi-year partnership with NBA icon, entrepreneur and wellness advocate Amar’e Stoudemire.
Known for his electrifying career with the New York Knicks, Stoudemire has evolved into a powerful voice for holistic wellness, spiritual growth and community empowerment. Now an observant Orthodox Jew, he brings a distinctive perspective that unites elite athleticism, mindful living and faith-driven purpose.
As Grab1’s brand partner, Stoudemire will play a hands-on role shaping the future of the brand. Together, Grab1 and Stoudemire will collaborate on product development, bringing his expertise in fitness and wellness to create innovative offerings that expand the Kosher sports and fitness category. Stoudemire’s name, likeness and inspiring personal journey will be featured across national campaigns, product packaging and social media to motivate consumers on their own health journeys.
The collaboration will include curated video and photo shoots, in-person appearances and storytelling initiatives that capture his transformation from basketball superstar to a life defined by strength, service and intention—bringing authenticity and inspiration to every touchpoint of the brand.
The nationwide campaign will include digital advertising, commercials, social-media posts on Instagram, X and Facebook, product packaging and special event appearances, as well as in-store promotions featuring his name, image and autograph.
“I’m honored to partner with a brand that aligns with my values and promotes mindful, health-conscious living,” said Amar’e Stoudemire. “Grab1 is more than just great products—it’s a lifestyle rooted in strength, purpose and community.”
“It is a great honor to align Grab1 with Amar’e Stoudemire, as our shared mission is to connect with individuals who value holistic well-being and the highest kosher standards,” said Charles Herzog, president of Kayco, the parent company of Grab1.
This collaboration marks a pivotal milestone for Grab1 as it expands its mission to inspire purpose-driven consumers through meaningful partnerships with influential changemakers.
Grab1 offers a variety of fitness-focused products to fuel the body:
- Grab1 Whey Protein Powder: No added sugars, excellent source of protein, available in vanilla, chocolate and strawberry.
- Grab1 Hydrate: Infused with essential electrolytes for hydration, available in regular or zero-sugar options, with fruit punch and blue raspberry flavors.
- Grab1 Protein Bars: On-the-go energy in dairy and nondairy varieties with flavors such as chocolate oat, dark chocolate, caramel crunch, peanut butter and oat, rocky road, caramel deluxe and more.
About Grab1®
Grab1® is a next-generation food and beverage brand on a mission to fuel health and fitness lifestyles. With a commitment to wellness, performance and purpose, Grab1® is redefining what it means to nourish both body and soul. Grab1 is part of the Kayco family of products. Find the complete line of Grab1 Whey Protein Powder, Grab1 Hydrate and Grab1 Protein Bars on Amazon (amzn.to/4kWNRIS).
About KAYCO
KAYCO is one of the largest producers and distributors of kosher foods and beverages. Brands under the Kayco Kosher Umbrella include Gefen, Heaven & Earth, Manischewitz, Tuscanini and Grab1, among others. Learn more at: www.kayco.com.
