Newsletter
Newsletter Support JNS

JewBelong to put up antisemitism awareness billboards during holidays

They will read: “If you think turbulence is scary, try wearing a Jewish star.”

JewBelong Antisemitism Billboard (cropped)
A billboard against antisemitism in America put up by JewBelong. Credit: Courtesy.

December 2023 had the highest number of antisemitic incidents of any month last year, the Anti-Defamation League reported. The activist group JewBelong is attempting to make sure that doesn’t repeat itself this month.

To that end, as of Dec. 9, the nonprofit organization is placing billboards on main roads near four airports in the United States: Chicago O’Hare International Airport in Illinois, Hartsfield-Jackson Atlanta International Airport in Georgia, Fort Lauderdale-Hollywood International Airport in Florida and Phoenix Sky Harbor International Airport in Arizona.

JewBelong Antisemitism Billboard
A billboard against antisemitism in America put up by JewBelong. Credit: Courtesy.

They will read: “If you think turbulence is scary, try wearing a Jewish star.” They are projected to reach around 19 million travelers this holiday season.

“The Jewish community is only 2% of the entire country so we need to work extra hard to break through to the wider American public,” said JewBelong co-founder Archie Gottesman. “Since so many people head to the airport during this season, what better way to get our message out there? It is outrageous that Jewish people are scared because of senseless growing antisemitism. Good Americans know this.”

JewBelong has run nearly 800 billboards across the United States, some of which have been vandalized, reaching more than 2 billion people, according to the organization.

“In this political environment, he may be as reliable a supporter as possible that the Democratic caucus would sign off on for the position,” political science scholar Dan Schnur told JNS.
“Anyone who attempts to pose a threat or attack Israel will face devastating consequences,” said Danny Danon, Israeli ambassador to the global body.
The reversal “sends an unfortunate signal at a time of rising antisemitism and sustained efforts to isolate Israel economically,” Evan R. Bernstein, CEO of B’nai B’rith International, told JNS.
“I think they’re much more susceptible to being targeted if a public official wants to target them, if a community wants to target them,” Rep. Josh Gottheimer told JNS.