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Antisemitism as a public relations problem

A people that survived crusaders, pogroms and genocide is now reclassified as insufficiently vulnerable.

Tel Aviv Vigil for Australia
Hundreds gather at Firshman Beach in Tel Aviv to hold a vigil following the Bondi Beach terrorist attack on the first night of Chanukah, Dec. 14, 2025. Photo by Matt Kaminsky/JNS.
Linda Argalgi Sadacka is a writer, strategist and public speaker specializing in community mobilization, messaging and advocacy. She is the host of “The Silent Revolution,” a podcast focused on culture, leadership, faith and public discourse.

Something fundamental has changed in how antisemitism operates in the West. It is more dangerous than open hatred.

Antisemitism is no longer treated as a moral emergency. It is treated as a public relations problem.

Jews are still being attacked, harassed and intimidated. What has changed is not the violence itself, but how institutions respond to it. Jewish suffering is now managed, contextualized and rhetorically neutralized so it does not disrupt the prevailing ideological order. Language is softened, accountability is delayed, and protection becomes conditional.

This is not confusion. It is a choice.

We have seen this pattern clearly in recent weeks following the mass shooting at Bondi Beach in Australia and in the handling of antisemitic incidents at Brown University in Rhode Island. In both cases, the facts were acknowledged, and the violence was reported. But the broader response that followed worked to compartmentalize the events, to treat them as isolated and containable, rather than as part of a wider climate in which hostility toward Jews has become increasingly normalized.

The central question was no longer how Jewish communities should be protected. It became how to discuss what happened without disrupting the moral narrative.

At Brown University, Jewish students have reported harassment and intimidation that would trigger immediate disciplinary action if directed at other minority groups. Instead, the same conduct is reframed as political expression. Campus rules are enforced aggressively when fashionable groups claim harm, and selectively when Jews do. Administrators issue statements about “community values” while avoiding the word antisemitism itself. Jewish students learn quickly that inclusion comes with ideological conditions.

This selective enforcement is not accidental. It reflects a deeper moral framework now dominant across Western institutions—one that ranks victims rather than defends them equally.

Modern moral discourse divides the world into rigid categories: the oppressors and the oppressed; the powerful and the powerless; the guilty and the innocent. Protection is no longer a principle. It is a privilege granted based on ideological placement. And Jews—diverse, historically persecuted and globally dispersed—do not fit neatly into the approved narrative.

They are too successful to be pitied, too Western to be exoticized, too resilient to be romanticized and too inconvenient to be defended without qualification.

This requires a quiet erasure of Jewish reality. Ethiopian Jews disappear from the story. Jews expelled from Arab lands are ignored. Mizrahi families who fled persecution are erased. A people that survived crusaders, pogroms and genocide is reclassified as insufficiently vulnerable. As a result, Jews are no longer treated as a protected minority but as an explanatory problem.

When Jews are attacked, the response is often hesitation rather than outrage, balance rather than clarity. Questions surface immediately: What was the motive? What was the grievance? What context might explain the act?

This is how moral relativism functions in practice. Antisemitism is not denied outright. It is managed. Violence is acknowledged but softened, reframed and delayed until the urgency fades and the accountability evaporates. This inversion, protecting the narrative before protecting the victims, is the defining feature of contemporary antisemitism.

This is not unprecedented. In every modern society where antisemitism metastasized, the sequence was the same: Jewish fear was treated as inconvenient, Jewish claims were framed as destabilizing, and Jewish vulnerability was subjected to ideological tests no other minority was required to pass. Violence did not begin with mobs. It began with hesitation—with institutions deciding that defending Jews carried too high a reputational cost.

History shows that violence accelerates when a group becomes controversial to defend. Once moral protection becomes conditional, aggression is no longer met with unified resistance but with procedural caution. That is not ignorance; it is incentive.

The same pattern appears after attacks on Jewish communities more broadly. Institutions issue statements condemning “hate” in general while avoiding the word antisemitism. Media coverage acknowledges violence but strips it of moral clarity. Responsibility dissolves into abstraction.

This is not tolerance. It is abdication.

True tolerance defends minorities consistently, not selectively. It does not require ideological conformity as the price of safety. And it does not excuse hatred when it arrives wrapped in fashionable causes.

Antisemitism today often feels surreal because it is not always loud or explicit. It is polite, procedural and institutional, flourishing in spaces that pride themselves on inclusion. It thrives in cultures convinced of their own moral superiority, cultures certain they are too enlightened to be prejudiced.

That certainty is precisely what allows prejudice to grow unchecked. Calling it out is not an attack on tolerance; it is a defense of it. Because any society that cannot defend Jews consistently, without disclaimers, caveats or ideological filters, is failing its own moral test. And history is unambiguous about what happens when a group is pushed outside the circle of moral concern.

The real question is simple: Will institutions defend Jews even when it is inconvenient?

If the answer is “only with qualifiers,” then tolerance is no longer a principle. It is theater.

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