American Jewish University (AJU) has invested part of its endowment in the first-ever Jewish advocacy exchange-traded fund, TOV ETF. This strategic investment aligns AJU’s holdings with its strong Jewish values and principles.
The newly launched TOV ETF is managed by JLens, a Jewish advocacy investment firm, and backed by the Anti-Defamation League. It trades on the New York Stock Exchange under the ticker TOV—a nod to the Hebrew word for “good,” and is built on a framework that evaluates companies through the lens of Jewish values—prioritizing ethical business practices, social responsibility and advocacy for Jewish communities worldwide. By investing in this groundbreaking fund, AJU furthers its commitment to socially responsible investing while supporting initiatives that protect and uplift Jewish interests.
“AJU has long been dedicated to ethical leadership and Jewish values, and this investment reflects our mission in action,” said Jeffrey Herbst, president of American Jewish University. “By supporting the TOV ETF, we are ensuring that our endowment is not only financially sustainable but also aligned with two of our core values of connection and innovation.”
This investment positions AJU alongside other mission-driven institutions that seek to leverage financial resources for impact—not only generating returns but also advancing Jewish advocacy and ethical investing in the global economy. Additionally, AJU expects the returns from this investment to be in line with its other index-fund holdings.
