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There’s a new (hot) dog in town

The launch of Manischewitz glatt kosher hot dogs follows a major rebranding to appeal to a growing consumer base.

Manischewitz Hot dogs
Manischewitz beef hot dogs. Credit: Courtesy.

Manischewitz, the iconic kosher brand with more than 130 years of culinary excellence, announces the launch of Manischewitz New York-style, all-beef hot dogs. These premium hot dogs will be available in the refrigerated sections of supermarkets and specialty stores, offered in both regular and low-fat options. Additionally, a kosher-for-Passover version will also be available.

The Manischewitz glatt-kosher hot dogs are “where flavor meets tradition,” as consumers can enjoy the exceptional taste and texture that only the Manischewitz legacy can deliver. Each bite offers a journey back to the heart of Jewish culinary heritage. Whether prepared on a stovetop or grill, or in the oven, they promise unparalleled flavor.

Made with the finest ingredients and spices, these refrigerated hot dogs join the growing line-up of Manischewitz products. The brand is part of the Kayco family, a ninth-generation family business that has become a global leader in kosher and specialty foods, with iconic brands such as Manischewitz, Kedem and Tuscanini.

“This is one of the most exciting moments in our company’s history,” said Harold Weiss, executive vice president of sales at Kayco. “The Manischewitz all-beef hot dogs are now available across all Publix stores and throughout the Northeast. We anticipate a nationwide rollout in the coming months.”

The hot dogs come at a suggested retail price of $9 for the 10.3-ounce package of six.

Shani Seidman, chief marketing officer, said “we are thrilled to meet the needs of both kosher consumers and those exploring Jewish cuisine through this exciting new product. The launch will be supported by an extensive marketing campaign, including billboards, social media outreach, print ads and a digital blitz.”

She continued, saying the launch “is part of our ongoing commitment to innovation. Manischewitz recently introduced a bold rebrand across its product lines to appeal to younger, growing families while celebrating Jewish culture, cuisine, and traditions. These hot dogs represent an invitation for new generations to discover the richness of Jewish heritage and culinary excellence.”

Manischewitz products can be found at major supermarkets and online retailers like Amazon. For more information and recipes, visit: www.manischewitz.com.

About & contact the publisher
Kayco is one of the largest producers and distributors of kosher foods and beverages. Its extensive brand portfolio includes Gefen, Heaven & Earth, Manischewitz and Tuscanini, among others.
About & contact the publisher
Manischewitz’s journey began in 1888 with a simple box of matzah. Today, the company continues that tradition while adapting to the tastes and dietary needs of the modern consumer. The Manischewitz Brand now offers a diverse product line of 30-plus product categories. The iconic brand was founded in a small bakery built to make Passover matzah in 1888 by Rabbi Dov Behr Manischewitz. The Manischewitz Brand is now part of New Jersey-based KAYCO, a family-owned company considered America's first name in kosher products.
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