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Frank Gehry couldn’t be Goldberg. Are we returning to that America?

There is a painful irony here: Gehry would later design buildings that refused to “hide”: structures defined by openness, irregularity and defiance of convention.

Siedlung Schwanheim Germany, Frank Gehry
A residential building as part of a housing estate in Frankfurt, Germany, created by architect and designer Frank Gehry, July 29, 2022. Credit: X-Angel via Wikimedia Commons.

Publication schedules sometimes shift, but the lessons of the past weeks—and the past century—do not. As tributes continue following the death of Frank Gehry earlier this month at the age of 96, one striking truth remains almost entirely unmentioned: He was born Frank Owen (Ephraim) Goldberg. And mid-20th-century America made clear that “Goldberg” was a name that carried consequences.

Born in Toronto, Canada, his family later moved to California. In 1952, he married Anita Snyder, who was said to have encouraged the name change as his career got started. He graduated from the University of Southern California’s School of Architecture in 1954; there, he was a member of Alpha Epsilon Pi (AEPi), a Jewish fraternity.

Gehry did not change his name as an artistic flourish. He did so because a young Jewish man seeking opportunity in America in the 1950s quickly learned what generations before him knew well: Jewish visibility carried a cost.

This reality becomes clearer when we look at the world that shaped him. Born in 1929 as the Nazi Party gained national traction—his mother, a Jewish immigrant from Poland, was born in Łódź—Gehry entered a world where antisemitism defined Jewish life across continents. European Jews endured systemic persecution and state-backed violence; Jews in the Middle East and North Africa faced pogroms, discriminatory edicts and formal second-class status. Yet even in the United States, a supposed refuge, hatred of Jews was embedded in respectable society: university quotas, restrictive housing covenants, social-club bylaws and professional ceilings.

Polite antisemitism may not announce itself with violence, but it accomplishes something quieter: It erases opportunity while pretending to offer inclusion.

In Gehry’s youth, colleges capped Jewish admissions, professional guilds informally barred advancement and neighborhood associations wrote Jews out of their property covenants. He learned early that certain doors opened more readily for a Gehry than a Goldberg. Like many Jews of his era, he concluded that concealment offered safety and possibility.

There is a painful irony here: Gehry would later design buildings that refused to “hide”: structures defined by openness, irregularity and defiance of convention. Yet the society that formed him demanded the opposite. His art embraced what his youth forced him to suppress.

Museum of Pop Culture, Seattle
Aerial view of EMP|SFM (Museum of Pop Culture) in Seattle, 2008. Credit: GNU Free Documentation License, via Wikimedia Commons.

This pattern is hardly unique to America.

History offers a long record of conditional acceptancefor Jews, from 15th-century Spain, where Jews were told they could remain only by renouncing Judaism, to the later Limpieza de Sangre laws declaring even Jewish ancestry intolerable. Today’s version is secular but structurally identical. The message now is not “convert” but “conform.” You may be Jewish in our spaces as long as you adopt the dominant ideological line. You may belong as long as you say the approved slogans. You may be safe as long as you are (or say you are) the one thing most Jews are not: an anti-Zionist. This is not inclusion. It is conditional tolerance masquerading as progressivism.

For a time, American Jews believed that these forces were fading. But the past few years have shattered that confidence. Jewish students are told that they cannot safely walk their campuses as visible Jews. Stars of David are labeled “provocations.” Kippahs become a target. Jewish professors face ideological litmus tests that no other minority is asked to pass. Professionals scrub their Jewish identity or their connection to Israel from résumés and social media to avoid retaliation. Synagogues and Jewish day schools function under security protocols more suited to diplomatic posts. And, according to the data compiled by the Anti-Defamation League, antisemitic attacks are up over 893% in the United States in the past decade.

This is not progress. It is regression, and it is accelerating.

That a gifted young man in mid-20th-century America felt compelled to abandon his Jewish name should trouble us. That countless Jews today again find themselves negotiating their visibility in schools, workplaces and cultural spaces—should trouble us far more. Gehry is rightly celebrated as a genius who reshaped global architecture. But the world that embraced his brilliance rejected his name. And society rarely asks what is lost when Jews learn, explicitly or implicitly, that belonging requires shrinking a central part of who they are.

If a culture cannot accept the brilliance of an Ephraim Goldberg “as is,” the flaw is not in the Goldberg.

To honor Frank Gehry honestly, we must remember Ephraim Goldberg, the young man who concluded that shedding a Jewish name was the price of admission to the American dream. And we must confront the uncomfortable truth that Judaism remains the only minority identity routinely treated as suspect in institutions that claim to champion inclusion.

Why do Jewish students calculate how visibly Jewish they dare to be? Why do Jewish professionals weigh the risks of expressing a connection to the Jewish state? Why does the world still embrace Jewish contributions while resisting unapologetic Jewish existence?

Gehry was born into a world steeped in antisemitism. He died in a world beginning to resemble the one he entered. And in the end, a society that makes Jewish identity a liability is a society shrinking its own moral and cultural horizons. Jew-hatred does not merely wound Jews; it impoverishes the world that tolerates it.

If America cannot make room for its Goldbergs, it is not the Goldbergs who are diminished. It is America.

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