Walmart has acquired Aspectiva Ltd., a Tel Aviv-based product-review insight firm, announced Walmart earlier this week.

The financial details were not disclosed.

Aspectiva joined Store No. 8, Walmart’s incubation component, and it will still function from its Tel Aviv offices.

“Aspectiva has developed incredibly sophisticated machine-learning techniques and natural language-processing capabilities, both of which are areas we believe will havea  profound impact on how customers will shop in the future. Israel is a hotbed of tech talent and innovation,” said Lori Flees, principal of Store No. 8. “We’re thrilled to join the growing community of entrepreneurs in Israel and see it expand within Aspectiva.”

Aspectiva CEO Ezra Daya, “Our team is extremely excited to be joining Store No. 8 and be part of Walmart’s most recent investment in Israel. [Its] record of innovation and of developing capabilities that will transform retail as we know it makes for the perfect environment to leverage Aspectiva’s technology throughout the shopping funnel.”