Newsletter
Newsletter Support JNS

How I became a West Bank settler meme

A year ago, a friend sent me a text with a link to a viral Twitter post with my picture. His comment was “Shlomo: You’ve become a meme.”

Shlomo Vile Meme
Meme. Source: Screenshot.
Shlomo Vile is the senior digital marketing manager for JNS. Professionally, Vile is a digital marketer who specializes in working for pro-Israel organizations, like JNS. Vile earned two degrees from the Massachusetts Institute of Technology (MIT) and has worked in a number of fields, including engineering, printing management, direct mail marketing, and financial services. Shlomo made aliyah to Bat Ayin in 2010 with his wife and four children. He is living out a long-time dream to live as a native Jew in the land of our ancestors, following in their footsteps, and working towards the fulfillment of our collective messianic vision for humanity.

The screenshot on the left is from a Twitter post promoting a video that an American media company had made about American Jews living in Judea or Samaria, also known as the West Bank.

The movie itself took a dim view of our living here. The world of media, in general, is full of negativity about Jewish settlers on the West Bank.

The screenshot on the right is from a later Twitter post that changed the order of my names, accenting how “vile” it is for me to be living here.

This negativity is painful not just because it vilifies my personal life experience, but most of all, because it scares away other Jews from coming and experiencing the richness of living as a Jew in our homeland.

After being turned into a West Bank Settler meme, I decided I needed to share a different and more authentic picture of living as a Jew in Judea.

To that end, I am sharing three experiential portraits of my life in the Jewish village of Bat Ayin (meaning “Daughter of the Eye” or “Apple of the Eye” in Hebrew) in the Judean Hills, halfway between Jerusalem and Hebron.

See the other articles in this series:

Connecting to our mothers and fathers

Submerging into our land

Eating the fruit of the land of Israel

“I remain deeply concerned and very troubled by the unacceptable spike in hate crimes, particularly driven by those targeting Jewish New Yorkers,” New York City Council speaker Julie Menin told JNS.
Ambassador Michel Issa warned that implementing the June framework requires careful work to protect civilians.
“The country of Israel joins me in this commitment,” the U.S. president said of the negotiations.
Two members of the trip-hop group displayed an unauthorized emblem during a concert, which prompted a police investigation.