Ahead of Israeli Prime Minister Benjamin Netanyahu’s address to the U.N. General Assembly on Friday, the Prime Minister’s Office launched a large-scale public awareness campaign in New York City highlighting the atrocities committed by Hamas on Oct. 7, 2023.
Dozens of billboards and trucks around the U.N. headquarters and Times Square display the slogan “Remember October 7" in English, accompanied by QR codes that link to a website documenting the Hamas massacre that killed 1,200 people almost two years ago.
According to the Prime Minister’s Office, the campaign seeks to remind visiting world leaders and the public of the terror group’s “unimaginable cruelty” and the captivity of 48 hostages in the Gaza Strip 720 days later.
The PMO described the initiative as a “significant boost” of Jerusalem’s public diplomacy efforts surrounding the premier’s visit to New York.
U.S. President Donald Trump recently told Netanyahu to “remember October 7th,” the Israeli leader stated at a joint press conference with U.S. Secretary of State Marco Rubio in Jerusalem on Sept. 15.
“Remember October 7th, that’s what he said. It’s like: remember the Alamo. Remember October 7th. And we remember. Remember the savagery. Remember the incredible massacre of the innocents,” said Netanyahu, continuing: “We remember our hostages, who we are committed to bringing all of them home, the living and the dead.
Netanyahu is scheduled to address the U.N. General Assembly annual debate on Friday. He will also meet with Trump at the White House.
“At the Assembly, I will speak the truth—the truth of Israel’s citizens, the truth of IDF soldiers, the truth of our state,” said Netanyahu before his departure on Thursday. “I will denounce those leaders who, instead of condemning the murderers, rapists and child-burners, seek to grant them a state in the heart of the Land of Israel. That will not happen.”
In Washington, Netanyahu said he would discuss the opportunities created by the Jewish state’s recent victories, as well as the need to complete the objectives of the war: securing the return of all 48 hostages, defeating Hamas and expanding the circle of peace.
