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The GOP’s progress with Jewish voters is in jeopardy

The lies, the conspiracies and flirtations with extremism from parts of the party must be called out from the top down.

Tucker Carlson
Far-right podcaster Tucker Carlson speaking with attendees at the 2023 AmericaFest at the Phoenix Convention Center in Arizona. Credit: Greg Skidmore via Wikimedia Commons.
Mor Greenberg is the founder of Mor Media Group and a former vice president at ColdSpark.

In 2024, Republicans achieved something many thought they never would: real progress with Jewish voters. Then-candidate Donald Trump’s share of the Jewish vote rose to roughly 36%, up from 2020, with especially strong showings in Florida and parts of the Midwest. For a community that has historically voted Democratic, that was a meaningful breakthrough.

Those gains reflected more than partisan shifts. It signaled that Jewish voters, like many Americans, were drawn to a Republican message that emphasized strength, security and moral clarity in a turbulent time. When progressives struggled to condemn antisemitism or defend Israel after Oct. 7, Republicans offered a voice of conviction.

Yet less than a year later, that progress is at risk. The threat is not coming from Democrats. It is coming from within the conservative movement itself from a growing culture of outrage that rewards provocation over principle.

Across right-leaning media, a new generation of influencers has learned that controversy drives clicks and extremism pays. Far-right political commentators, including Candace Owens, Tucker Carlson, Dave Smith and Nick Fuentes, have built enormous followings by promoting conspiracies about Jewish control, global cabals or shadow elites.

But antisemitism is only the entry point. These same corners of the movement traffic in all kinds of paranoia, that vaccines are poison, elections are rigged, school shootings are staged, and every institution is lying. The specifics shift, but the common thread is distrust, cynicism and the belief that chaos is courage.

It is a toxic cycle. Social-media algorithms reward outrage, outrage fuels engagement, and engagement becomes mistaken for leadership.

For millions of younger Americans who now get most of their news from TikTok, YouTube or podcasts, these voices have replaced traditional gatekeepers. A 2022 Pew study found that nearly half of Americans under age 30 often get their news from social media, and fewer than one in five verify what they see. The result is an echo chamber where the loudest and most extreme ideas drown out everything else.

If this sounds familiar, it should. Democrats went through their own version of this when they allowed the far left to dominate online conversation. Party leaders hesitated to challenge the progressive “Squad” in the U.S. House of Representatives and its activist base, worried about alienating their digital followers. The result was predictable. Moderation gave way to ideology, Jewish voters grew uneasy as Israel was vilified, and many independents felt the party no longer spoke to them. Voters responded in 2024 by handing Republicans control of the presidency, the House and the Senate.

Now Republicans risk falling into the same trap. The problem is not only antisemitism but a broader willingness to indulge extremes, and to treat conspiracies, culture-war stunts and personal vendettas as substitutes for serious ideas. When conservatives stay silent, they forfeit the moral and intellectual high ground that once defined the movement. What begins as tolerance for different opinions quickly turns into indulgence of dangerous ones. And when public figures avoid calling out the loudest voices, whether to protect their ratings or their relevance, extremism takes root and reason retreats.

Even respected commentators play along. Media personality Megyn Kelly, one of the most skilled interviewers on the right, often sidesteps direct criticism of Carlson or Owens because she knows how powerful their audiences are (and because she has said they are her friends). That caution is understandable in a fractured media landscape, but it also shows how easily influence becomes intimidation.

I write this not as an outsider but as someone who has spent years working in conservative circles and long felt at home there. I was drawn to the Republican Party for its clarity on Israel, its defense of free speech and its belief in individual responsibility. But lately, I have found myself glancing over my shoulder in spaces that once felt serious. Remarks that would have been unthinkable a few years ago now surface as edgy humor. They are not jokes. They are warnings.

If Republicans want to preserve the gains they have made with Jewish voters and maintain credibility with the broader public, they need to lead by example. The lies, conspiracies and flirtations with extremism must be called out clearly and consistently from the top down. This is not about policing thought. It is about setting standards.

Most Americans are not watching podcasts at two in the morning or scrolling YouTube to see who thinks Jews control the traffic lights. They are parents, professionals, small-business owners and students who simply want a serious, responsible alternative to the left. Those voters rewarded Republicans in 2024 because they offered steadiness when others offered slogans. Keep letting the loudest voices run the show, and voters will move on to someone who sounds sane.

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