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Kanye West’s Super Bowl ad directs people to purchase swastika shirt

Yeezy.com sells only one item: a white T-shirt with the symbol in black.

White T-Shirt Swastika
A white T-shirt with a swastika is being sold by rapper Kanye West, now known as “Ye,” February 2025. Source: Screenshot/Yeezy.com.

Rapper Kanye West, who now goes by Ye, released an ad during the Super Bowl that directed people to his website Yeezy.com, which now only sells one item: a white T-shirt with a black swastika.

The rapper filmed the 30-second advertisement on his iPhone while in a chair in what appeared to be a dentist’s office.

“I spent like all the money for the commercial on these new teeth,” he said, flashing his new diamond-encrusted pearly whites. “Once again, I had to shoot it on the iPhone. Um … Um … Go to Yeezy.com.”

The 47-year-old West has a history of anti-Israel, antisemitic rhetoric.

He recently posted a farewell on X, formerly known as Twitter, shortly after a slew of anti-Jewish, racist rants on the platform. These posts included “I’m a Nazi” and “I love Hitler.”

He said he would never apologize for his “Jewish comments” and stated that Jews should be slaves again, a reference to the biblical story of Jews being slaves in Egypt.

“I’m logging out of Twitter,” West wrote to his 32 million followers on X on Sunday night. “I appreciate Elon for allowing me to vent. It has been very cathartic to use the world as a sounding board.”

He is referring to Elon Musk, the billionaire owner of X who holds the position of head of the Department of Government Efficiency (DOGE) in the Trump administration.

Before West left the platform, Rep. Ritchie Torres (D-N.Y.) and actor David Schwimmer, star of the longtime “Friends” sitcom, condemned him for his posts.

Last year, West also bought a Super Bowl ad for his website, but it wasn’t seen in New York or Los Angeles, according to Variety.

Izzy Salant is a Los Angeles-based journalist and social media/digital marketing manager at JNS.
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