When it comes to coverage by The New York Times of Israel, literally anything goes. The latest case in point is yesterday’s completely bogus caption about an Israeli election billboard alongside an article meant to explain the various campaign commercials in the close and heated race.

The caption in question, on Page 3 of the April 7 International Edition, states:

In Tel Aviv, a Blue and White Party billboard, left competing with a campaign ad for Israeli Prime Minister Benjamin Netanyahu and his right-wing allies. Polls show that the race is close.

It sits below a four-column, top of the page color  photograph of a billboard depicting, on the left side, the leadership of the challenging Blue and White party, from left: Moshe “Boogie” Yaalon, Benny Gantz, Yair Lapid and Gabi Ashkenazi. All but Lapid are former army chiefs; Lapid is a former finance minister. Their images are framed in blue and white, and the slogan underneath states in white: “The nation of Israel lives Blue and White.”

Immediately to the right are four more figures framed in yellow and gray. They are (from left) Itamar Ben-Gvir of the far-right Otzma Yehudit (Jewish Power) Party, Prime Minister Benjamin Netanyahu, Betzalel Smotrich of the right-wing Jewish Home party, and Jewish Power’s Michael Ben-Ari, whom the Supreme Court banned from running in the elections on the grounds of anti-Arab incitement. The slogan below these four men, in yellow, states, “Kahana Lives,” the rallying cry of the outlawed, extremist Kach Party, banned from the Knesset in 1988 for inciting racism.

In the accompanying article, “In Israeli campaign ads, anything goes,” bureau chief David Halbfinger writes:

Israeli politics is not subtle. … Just take a look at the commercials targeting voters on social media as the election on Tuesday draws near. They are in Hebrew and Arabic, but much of what is shown in the ads requires little or no translation.

Actually, it seems the confounded New York Times editors were in sore need of translators to decode the not so subtle billboard. For starters, the photograph shows just one billboard, and not, as the caption falsely claims, two competing ads. As is readily apparent to any Israeli observer—and as should be apparent to Times’ journalists tasked with explaining the elections to outsiders—the ad for Gantz’s Blue and White paints the prime minister as a close ally of the extremist Otzma Yehudit politicians known for anti-Arab racism. The ad points to a merger between the right-wing Jewish Home Party and the more extreme Otzma Yehudit Party that the prime minister facilitated.

The New York Times promises its readers “the world’s most trusted perspective.” Yet the complete misreading of a rather blatant political ad exposes, once again, the paper’s failure to deliver up factual reporting. Indeed, it’s been a rough few weeks for the paper’s credibility when it comes to trusted news about Israel.

On the news side, editors refused to correct both the false report that a Pew survey found that nearly half of Israeli Jews favor expelling all Palestinians, as well as the completely unfounded claim that “most of Jaffa’s Arab residents were forcibly expelled from their homes” in 1948.

The Opinions section is also doing its share to erode “the world’s most trusted perspective,” with for example a Page 1 Op-Ed in the International Edition (“In Israel, a so-called democracy”) calling Israeli democracy into question, following closely on the heels of the anti-Israel counter-factual screed last week by Nathan Thrall.

At The New York Times, this is so-called journalism.