JNF Australia works to ensure that the people of Israel who live in the underdeveloped periphery of the country, particularly in the Negev Desert. JNF Australia is a separate entity and independent of JNF organizations in other countries, including in Israel, where it was reorganized as an Israeli company under the name Keren Kayemeth LeIsrael (KKL) in 1953. They are linked, however, by a shared history, emotion and mission to further their mutual purposes and objectives.