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The power of promise: The Jewish community’s response to uncertain times

I’ve long believed that our identity is more than a heritage; it is a responsibility we uphold by committing to the present and the future.

Israeli Flag With Flowers and Trees
Israeli flag. Credit: Ri-Ya/Pixabay.
Mike Leven is a philanthropist, business leader, and the founder of the Jewish Future Promise. He serves on the boards of the Marcus Foundation, Jewish National Fund-USA and AEPi Fraternity Foundation, and is an honorary board member of the Birthright Israel Foundation. Leven is also chair of the board of the Institute for the Study of Global Antisemitism & Policy (ISGAP).

In today’s turbulent world, against a stark rise in antisemitism and a renewed struggle for the safety and resilience of Israel, our Jewish community is experiencing a historic moment of collective purpose and unity.

Following the Hamas terrorist attacks in southern Israel on Oct. 7, 2023, tens of thousands worldwide felt a renewed calling to act. That calling has now manifested in an inspiring milestone: since Oct. 8, we have seen an increase in engagement and signers for the Jewish Future Promise (JFP) and Jewish Youth Promise (JYP), with our total number of signers growing more than 200% in just one year.

In the eight days following Oct. 7, promises to JFP increased 736% over the previous eight days. Today, 80,000-plus individuals and families stand committed, a number we haven’t seen before. This groundswell of support has echoed across our digital platforms: In a little more than a year since Oct. 7, our social-media presence has grown by 75%, with reach surging by more than 400% and engagements by more than 350%.

This achievement isn’t just about numbers; it’s a testament to the spirit of our people. Through JFP and JYP, we have united people who have shown an unwavering commitment, both moral and financial, to Jewish causes. This powerful response showcases what we can accomplish when we come together, especially in times of crisis.

A recent piece in The Jerusalem Post highlighted a similar surge in commitment across the Jewish community, underscoring a fundamental truth: in moments of great challenge, we are compelled to respond with even greater resolve. I’ve long believed that our Jewish identity is more than a heritage; it is a responsibility we uphold by committing to the present and the future. And this, at its core, is the power of the Jewish Future Promise. Each promise made today is a powerful statement that Jewish life and values are non-negotiable and that the commitment to our people will be carried forward, no matter the obstacles we face.

As our community responds to adversity, remember that JFP and JYP are not just about the promises themselves but about building an enduring legacy. This initiative is a living testament that we create hope for a vibrant future by making promises. The 100,000-plus who have already joined us are proof that the Jewish future is in capable, committed hands. And each new signer is a promise to our descendants that they will inherit a Jewish world of purpose, strength and hope.

To those who have joined us, you are the torchbearers for a stronger Jewish tomorrow. And to those who are considering it, our future depends on you. Your role in the community is invaluable, and your commitment paves the path forward even further. More than ever, we are ready to take on that promise together.

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