update deskAntisemitism

Foundation to Combat Antisemitism buys 30-second Super Bowl ad

The organization’s founder, Patriots owner Robert Kraft, also sponsored a “Teen Act-athon” to help develop social-media campaigns that counter hate.

Clarence B. Jones, a visiting professor at the University of San Francisco and scholar writer in residence for the Martin Luther King Jr. Research & Education Institute, with former President Barack Obama meets in the Oval Office of the White House on Feb. 2, 2015. Jones worked with King on the “I Have a Dream” speech. Credit: Official White House Photo by Pete Souza.
Clarence B. Jones, a visiting professor at the University of San Francisco and scholar writer in residence for the Martin Luther King Jr. Research & Education Institute, with former President Barack Obama meets in the Oval Office of the White House on Feb. 2, 2015. Jones worked with King on the “I Have a Dream” speech. Credit: Official White House Photo by Pete Souza.

The man who helped Rev. Martin Luther King Jr. write the “I Have a Dream” speech will appear in a Super Bowl commercial from the Foundation to Combat Antisemitism (FCAS).

The organization, founded by New England Patriots owner Robert Kraft, purchased a 30-second advertisement for the Super Bowl that will include lawyer and speechwriter Clarence B. Jones, who once counseled King. A book chronicling his life story was published in 2023, Last of the Lions: An African American Journey in Memoir.

FCAS released a video of Kraft calling Jones to inform him of the commercial’s placement during the game. After telling him the news, Jones responded: “You know what? You know how to make a 93-year-old man cry.” Choking up, Jones said, “Martin would have loved you.”

In a 2007 interview, Jones said that “except for Abraham Lincoln and the Emancipation Proclamation of 1863, Martin Luther King Jr., in 12 years and four months from 1956 to 1968, did more to achieve political, economic and social justice in America than any other event or person in the previous 400 years.”

In December, FCAS received a $100 million donation that Kraft matched with a $100 million gift.

The Super Bowl is scheduled on Feb. 11, pitting the San Francisco 49ers against the Kansas City Chiefs.

Kraft also co-sponsored a “Teen Act-athon” that took place on Sunday at Gillette Stadium in Foxborough, Mass., which brought together middle-and high school students to develop campaigns to fight hate on social media.

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