Los Angeles, CA – ETTA, a leading service provider to individuals with intellectual and developmental disabilities, is proud to announce that it has been awarded a Jewish Community Foundation of Los Angeles Nonprofit Reimagine Grant of $180,000 for ETTA TV, a groundbreaking online network that will provide substantive, educational, and entertaining support to hundreds of participants.

“When the COVID restrictions were imposed, many of our clients experienced real panic,” said Dr. Michael Held, ETTA’s Executive Director. “We knew it was critical to reconnect them to a daily routine that would give them structure, connection, and purpose. Our staff created original Zoom programming that became a lifesaver—and gave us the idea for ETTA TV. We are thrilled and grateful to The Foundation for supporting this exciting vision.”

ETTA TV will center around two new hours of programming each day in the late afternoon; these shows will also be recorded and then archived to allow clients on-demand access. A “TV Guide”-style schedule of daily, weekly, and monthly programs will be issued.

Programming ideas for ETTA TV include:

  • Health skills (stretching, yoga, and fitness)
  • Exploration (digital travel famous places and parks around the world)
  • Virtual social gatherings (dance parties, singalongs)
  • Jewish life (e.g., “Shabbat with Josh”).
  • “The Special Skills Showcase” talent show
  • “America’s Special Warrior” athletic competition
  • Game shows

“The goal of ETTA TV is to provide remote services that will help clients build skills and fill their evenings with friendship and meaningful activities,” said Dr. Held. “Right now, there is a huge gap in quality online programming for people with intellectual and developmental disabilities. ETTA TV is a trailblazing step in our mission to enable our clients to lead fully enriched, independent, and active lives.”

The project’s lead, ETTA’s Director of Volunteer Services & Special Events Leah Schachter, notes: “COVID-19 required us to revisit all our service delivery processes to ensure we could meet clients’ essential needs. We are so grateful to The Foundation for seeing the critical value of these efforts, and for recognizing that representation matters.”

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About ETTA: ETTA is a leading service provider to individuals with intellectual and developmental disabilities, providing a full spectrum of services, rooted in Jewish values, to adults with intellectual and developmental disabilities and their families in Los Angeles. To learn more, visit www.ETTA.org.

About Jewish Community Foundation of Los Angeles: Established in 1954, the Jewish Community Foundation of Los Angeles manages charitable assets of more than $1.4 billion entrusted to it by over 1,300 families. The Foundation partners with donors to shape meaningful philanthropic strategies, magnify the impact of giving, and build enduring charitable legacies. Over the past 12 years, it has distributed more than $1 billion to thousands of nonprofits across a diverse spectrum. www.jewishfoundationla.org.

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ETTA
ETTA is a leading service provider to individuals with intellectual and developmental disabilities, providing a full spectrum of services, rooted in Jewish values, to adults with intellectual and developmental disabilities and their families in Los Angeles. To learn more, visit www.ETTA.org.  
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