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Charlie Kirk to Netanyahu: ‘Communications intervention’ needed for Israel

“A paradigm shift is needed in how Israel presents itself to the world,” the late conservative activist wrote in a May letter to the Israeli prime minister.

Charlie Kirk
Turning Point USA’s Charlie Bar speaks at an event hosted by Im Tirtzu at a bar in Jerusalem. Photo by Josh Hasten.

Conservative activist and commentator Charlie Kirk, who was shot and killed in September, wrote a letter to Israeli Prime Minister Benjamin Netanyahu in May about how to help the Jewish state win the “information war,” the New York Post reported on Monday.

“The purpose of this letter is to lay out our concerns and outline potential remedies. Everything written here is from a place of deep love for Israel and the Jewish people,” Kirk wrote. “I think it’s important to be brutally honest with those you love. In my opinion, Israel is losing the information war and needs a ‘communications intervention.’”

In the seven-page letter obtained by the Post, Kirk outlined several suggestions on how the Jewish state can combat worldwide antisemitism and help influence public opinion back in favor of the Jewish state.

Recommendations included creating a rapid response team to combat misinformation, sending former hostages on press tours to discuss their experiences and providing ways for everyday Israelis to showcase their country “in their own words.”

“A paradigm shift is needed in how Israel presents itself to the world, especially on social media,” Kirk wrote, adding that Israel was losing support “even in conservative circles,” which “should be a five-alarm fire.”

Netanyahu acknowledged the letter during his video address in honor of Kirk, in part to dispel antisemitic conspiracy theories that Israel was responsible for Kirk’s assassination.

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