(December 10, 2019 / JNS) A German-Jewish beauty queen is launching a campaign to raise awareness about racist and anti-Semitic incidents and rhetoric afflicting Germany and Western Europe.
Tamar Morali kicked off her campaign, titled “SHALOM,” on Dec. 10, Human Rights Day.
She has gathered a group of the most influential German personalities who will post a picture on Instagram of them wearing a specially made hooded sweatshirt that has the word “Shalom” inscribed in Hebrew and English on the front and back, respectively.
The German influencers, who have a combined total of more than 30 million followers, will accompany the photo with a statement about either anti-Semitism or racism.
“In recent years and months, there have been several racist and anti-Semitic incidents in Germany and Europe, which impacted all of us,” said Morali, the first-ever Jewish contestant in the Miss Germany Cooperation contest (MGC). “These incidents should neither be accepted nor tolerated—by anyone! This is why we feel obliged to emphasize SHALOM, to raise awareness for a brighter and [more] peaceful future.”
Morali, who moved to Vienna at the age of 8 and currently lives in Israel, added that “instead of only the media or Jewish organizations reporting about anti-Semitic incidents, I want some of Germany’s biggest influencers on Instagram to talk about these topics, so that a younger generation, and furthermore, people in general who never heard about anti-Semitism before, will be aware of what [it] is [and open a discussion about it].”
She invites people to join the campaign, share their experiences with racism and anti-Semitism, or even voice their opinions on the topic by sharing a picture on Instagram wearing the hoodie, tagging @placetob and using “#SHALOM.”
Support Jewish Journalism
with 2020 Vision
JNS is more than just another news website and syndication service. It is an organization devoted to nonstop reporting, and telling the truth about Israel and Jewish issues unburdened by the biases and institutional blinders that distort so much of what we read, hear and see about these topics elsewhere in the secular and even Jewish press.
At JNS, you get the facts about Israel and Jewish issues without the bias that so often tilts the argument against the Jewish state. JNS articles and columns are republished every week by digital outlets and print newspapers across the globe. But in the age of round-the-clock news coverage, advertising and syndication revenues are not enough to support our continued growth. We need your financial help to keep JNS on target as we continue our fair and accurate reporting.
Please help us take JNS to the next level with a tax-deductible sponsorship, either on a recurring monthly basis. Jewish News Syndicate is a 501(c)3 not-for-profit organization.