From wine to macaroons to matzah and canned chicken soup, Manischewitz, the largest marketer of kosher foods in North America, unveiled a new look on Wednesday.

“We are so excited to unveil our new brand image to our consumers,” said its president and CEO, David Sugarman. “Our new logo’s tagline, ‘Comfort Food for the Soul,’ represents our brand’s familiar place in the hearts and kitchens of the families that we serve.”

The new vision will not only include updated packaging designs, but will also extend to a redesign of the firm’s website and advertising campaigns.

As part of its commitment towards modernizing the Manischewitz brand while still retaining its classic roots, the company, founded in 1888, will also be releasing several new products to be announced after Passover.