Not just Naruto and Dragon Ball: “Yes Planet” and “Rav Hen Dizengoff” movie theaters in Tel Aviv this weekend were painted in the bright colors of Japanese anime in honor of a special screening of the hit animated film, “Fate/Grand Order THE MOVIE Divine Realm of the Round Table: Camelot Wandering; Agateram.”

The movie is based on the free-to-play mobile game “Fate/Grand Order” (FGO).

Though not available in app stores in Israel, FGO launched in 2015 and boasts more than 42 million downloads. It also gave birth to an empire of brand spinoffs and products, including television series, Manga comics and even theater productions in Tokyo and Osaka.

The brand has essentially become so successful in Japan that it is even being compared to Pokemon Go.

Now, amid the growing popularity of the anime genre in Israel—in large part due to TikTok—Israeli cinemas are putting the movie on the big screen.

The connection to Israel goes beyond mere commerce, however, as it’s relevant to the plot of the story, which takes place in Jerusalem in the year 1273 when an evil king threatens to destroy the holy city and turn it into a desert.

This report first appeared in Israel Hayom.

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