Tzipi Hotovely, head of the National Public Diplomacy Directorate in the Israeli Prime Minister’s Office, held her first meeting with pro-Israel groups, she said on Tuesday.
Hotovely led the meeting jointly with Israeli Diaspora Affairs and Combating Antisemitism Minister Amichai Chikli, she said in a post on X.
“The Israeli Public Diplomacy Forum gets underway,” the PR czar tweeted. “Special thanks to Minister Chikli, ministry director-general Avi Scali and their team for shifting from defense to offense and working together with organizations on the ground to strengthen Israel’s public diplomacy.”
פורום ההסברה הישראלי יוצא לדרך🇮🇱
— Tzipi Hotovely (@TzipiHotovely) July 7, 2026

מפגש ראשון עם ארגוני הסברה בהובלה משותפות עם שר התפוצות @AmichaiChikli.
תודה מיוחדת לשר שיקלי ולמנכ״ל המשרד אבי סקאלי והצוות שעוברים מהגנה להתקפה ופועלים יחד עם הארגונים בשטח לחיזוק ההסברה הישראלית. pic.twitter.com/XXUOB9wDWj
A member of Israeli Prime Minister Benjamin Netanyahu’s ruling Likud Party and a former deputy foreign minister and ambassador to the U.K., Hotovely took up her new office on May 5.
She told the JNS International Policy Summit in Jerusalem last month that the Jewish state needs to frame its story as a battle for Western civilization, and not through the eyes of victimhood.
“Israel is fighting the world’s fight, and it is a battle of good vs. evil,” she said. “Telling the story from the point of view of victimhood is losing the story because this is not the message.”
