Tesla will start to hit Israeli roads come January. Globes first reported the development on Monday.

The electric-car company, founded by Elon Musk, will open a pop-up store in the Ramat Aviv Mall in North Tel Aviv.

It will allow customers, for a fee, to place advanced orders for a vehicle. The car’s starting price is estimated to be around $72,300 (about NIS 250,000), reported Calcalist.

Tesla registered last month as a fully owned subsidiary company in the Jewish state, named Tesla Motors Israel Ltd., reported Globes.

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