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Jon Bond. Credit: Courtesy.
Jon Bond
Jon Bond is co-founder of The Heart Monitors, a strategy and insight consultancy focused on the idea that feelings are the new currency that drives sharing, identification and adhesion to social messages.
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University campus. Credit: Islandworks/Pixabay.
Building a movement for Jews and Israel in a war of feelings
We must reframe our messaging to emphasize reason and sanity, presenting ourselves as the good guys—the grown-ups in the room.
Robin Lemberg and Jon Bond
May 30, 2024
Football field. Credit: Nomad369/Pixabay.
Can Super Bowl ads reduce antisemitism and increase pro-Israeli sentiment?
The Israeli government and Robert Kraft’s Foundation to Combat Antisemitism took to the airwaves to try and change the way people feel.
Jon Bond and Robin Lemberg
Feb. 15, 2024