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How Israel can win the war of words on Judea and Samaria

WATCH: “Judeacation” with Josh Hasten and guest Yisrael Medad, Ep. 10

The world mostly gets Judea and Samaria wrong, but supporters of Israel understand the nuances. In this episode of “Judeacation,” JNS Middle East correspondent Josh Hasten sits down with Israeli activist and media spokesman Yisrael (“Winky”) Medad for a powerful discussion about reclaiming Israel’s narrative.

Broadcast from the JNS media hub in Jerusalem, the episode traces Medad’s decades of advocacy for the Jewish resettlement enterprise in Judea and Samaria. As a veteran voice confronting hostile foreign media, he reveals the tactics that have helped shift the conversation, including how subtle word choices can force even outlets like the BBC to adopt more accurate language. He also shares insights from meetings with skeptical international politicians and journalists, offering a masterclass in pro-Israel messaging.

Hasten and Medad tackle why Israel’s government has failed to create a unified communications strategy and explore the legacy of Menachem Begin and the Revisionist Zionist movement. They also delve into Temple Mount activism; failed Jewish education in the Diaspora; the dangers of Diaspora Jewish disloyalty; and Medad’s prolific writing across JNS and other platforms.

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The opinions and facts presented in this article are those of the author, and neither JNS nor its partners assume any responsibility for them.
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