Newsletter
Newsletter Support JNS

LA rabbi ‘elated’ raisin company heir arrested for antisemitic threat, frustrated ‘took a while’

Rabbi Zushe Cunin, of the Chabad Jewish Community Center of Pacific Palisades, told JNS that there has been “tremendous anxiety” in the community over Bruce Lion’s behavior.

Rabbi Zushe Cunin
Rabbi Zushe Cunin, executive director of the Chabad Jewish Community Center of Pacific Palisades, and family. Credit: Courtesy of Chabad of Pacific Palisades.

The Los Angeles rabbi allegedly threatened by the heir to California’s second largest raisin company is glad that Bruce Lion was arrested on hate crime charges but told JNS that it took too long for him to be apprehended.

“I’m so elated that this was shut down before it was too late,” Rabbi Zushe Cunin, executive director of the Chabad Jewish Community Center of Pacific Palisades in the Los Angeles area, told JNS. “I can’t say it wasn’t frustrating that it took awhile.”

Lion has “very, very little respect or regard for anybody in the community” since he moved into the neighborhood in March, according to the rabbi.

The raisin heir has blasted music in the middle of the night and refused to turn it down, and over the past few weeks, Lion’s behavior became “really intense,” Cunin told JNS.

“He started with his tremendous verbal assaults and threats at all kinds of people, and specifically people in our community and people praying at our service on the rooftop,” the rabbi said.

The Los Angeles County District Attorney’s Office charged Lion, 64, on Thursday with three felony hate crimes for allegedly threatening to kill Cunin. Lion was arrested on June 13.

Cunin told JNS that he wasn’t raised with fear, but Lion’s conduct caused the whole Jewish community to be “filled with trepidation and yes, tremendous anxiety and fear and trauma.”

It took a week from when footage first emerged of Lion’s alleged behavior for the heir to Lion Raisins to be arrested, according to the rabbi.

Cunin shared video footage with JNS that appeared to show Lion shouting obscenities at congregants on the rooftop of the synagogue, calling them “Jewboy” and accusing them of killing Jesus and burning down the Palisades neighborhood.

At one point, Lion appeared to shout at someone on the rooftop, “Get on your knees, or I’ll f****** kill you. I’m going to assassinate you.”

He also seemed to shout “you’re dead motherf*****.”

“It’s of course very, very, very concerning and alarming that in a small bedroom community like Pacific Palisades, which has already suffered from the traumatic fires and the aftermath, to have to deal with this type of unacceptable behavior,” the rabbi told JNS.

“I don’t even know the right word,” he said. “Both Jewish and non-Jewish friends and neighbors from the community, and people who I have never met, are so appalled.”

“It’s crazy that there is this type of anger out there against the Jewish people and against all different races,” he told JNS.

Lion Raisins reportedly stated on Wednesday that the alleged behavior is “deeply troubling” and that Lion “does not actively participate in the company’s day-to-day operations.”

The company also stated that it denounces “antisemitism, racism and all forms of hate, discrimination and intolerance.”

Cunin found the company’s statement “interesting.”

“Words are cheap,” he told JNS.

“If this man is a beneficiary on the board of this company and has wired $6 million cash from the company to buy that house, they need to stand up a little more strongly,” he said. (JNS sought comment from Lion Raisins.)

Cunin thinks that Jews cannot live in fear.

“That’s not what the Jewish people have held onto their whole life,” he told JNS. “We live with pride. We live with strength. We live with joy, gratitude and the way we get rid of darkness is with light.”

“We inspire ourselves from this pain to turn it into positive action,” he added.

Aaron Bandler is an award-winning national reporter at JNS based in Los Angeles. Originally from the San Francisco Bay Area, he worked for nearly eight years at the Jewish Journal, and before that, at the Daily Wire.
An FBI affidavit alleges that Jordan Nicholas Hadley made the interstate threat against Atlanta-based Flock Safety, whose tech is used by Jewish institutions and law enforcement nationwide.
Federal prosecutors say the group planned to use drones, explosives and snipers to kill government officials and other “high-value targets,” including U.S. President Donald Trump, Israeli Prime Minister Benjamin Netanyahu and Elon Musk at the June 14 event.
Ana María Archila was reportedly set to meet with Amir-Saeid Iravani before the meeting was canceled following a State Department intervention.
“The Islamic Republic of Iran has asked us to continue ‘talks,’” the U.S. president stated. “We have agreed to do so, but the United States has stated to them, in no uncertain terms, that the ceasefire is over.”
“If your intro professor talks about how evil capitalism is and how America is a colonial project and how Zionism is part of that colonial project, you repeat that stuff because that’s part of getting a good grade,” report author Jay Greene told JNS.
“There’s the great myth of peaceful coexistence of Jews in the Arab countries, which is a staple of Palestinian propaganda,” Lyn Julius, cofounder of a group focused on Jews of the Middle East and North Africa, told JNS.