PROMOTED CONTENT / Israel and the rest of the world are facing unprecedented challenges as the coronavirus pandemic nears one million confirmed cases worldwide. As economies, nonprofits and businesses suffer from the preventative public health measures, Jewish News Syndicate is partnering with a unique organization to help you take action from your own home, by planting grapevines in Israel.
The Israel Innovation Fund (TIIF), a U.S.- and Israel-based nonprofit organization has made its mission to reignite the flames of Zionism by spreading cutting-edge Israeli culture around the world. TIIF’s flagship program, Wine on the Vine, puts a modern spin on the decades-old tradition of planting trees in Israel by allowing lovers of the land to virtually plant grapevines in top Israeli wineries while donating to charity at the same time.
One grapevine cost $18, with the majority going to charity. The premise is simple: choose your winery, choose your cause, plant a grapevine in Israel.
Buy a vine from your home, support JNS at the same time
JNS is partnering with Wine on the Vine to enable readers to take action and plant grapevines from home, with proceeds of the vine sale going to support JNS’s efforts to provide high-quality reporting on Israel and the Jewish world, to nearly 100 print newspapers and digital publications each week. During this global crisis, showing your support for accurate and in-depth reporting, features, opinions and analysis is vital.
Currently, you can plant grapevines in the vineyards of Bravdo, Gush Etzion, Herzberg, Maia, Munitz, Tabor, Tanya, Tulip and Yatir, all of which are widely considered to be among Israel’s best wineries. Israeli wine is increasingly growing in popularity, being consumed around the world and receiving high scores and praise from publications such as Wine Spectator and Wine Enthusiast.
With some 300 wineries, Israel is seen more and more as a prestigious and legitimate wine country, producing top-quality and unique wines from wineries with interesting backgrounds and rich cultural histories. Planting grapevines with JNS and Wine on the Vine is an incredible way to connect to Israel without the need to travel, as well as help Israeli wineries grow and continue to spread Israeli culture around the world.
Wine on the Vine has recently launched vine selling partnerships with Jewish Community Centers (JCCs) across the United States. Currently they are partnered with Bender JCC of Greater Washington, East Valley JCC, MARJCC (North Miami Beach) and Tucson JCC. They have also partnered with Congregation Beth Tefillah in Scottsdale, Arizona to sell vines and spread the word of Israeli wines. Wine on the Vine is in the process of creating partnerships with many more JCCs across America.