Kim Kardashian clothing brand SKIMS launches stores in Israel

SKIMS, the American shapewear and clothing brand founded by Kim Kardashian, will open 15 stores in Israel by 2026, with online sales set to launch on Nov. 10.

The company’s entry into the Israeli market is run through an exclusive partnership with Irani Corp, the parent company of Israeli retailer Factory 54, Ynet reported last week.

Consumers will initially be able to purchase SKIMS products through Factory 54’s online platform, with in-stores sales at selected Factory 54 outlets across Israel starting in December.

The partnership with Irani Corp “reflects a long‑term vision to build a meaningful commercial and community presence in Israel, delivering an international‑caliber shopping experience that embodies SKIMS’ values of innovation and comfort,” SKIMS said in a statement.

According to Ynet, the SKIMS line offers technologies such as Soft Lounge, Cotton, Fits Everybody and Seamless Sculpt.

In 2024, Kardashian was interrupted by an anti-Israel activist during a panel discussion at the OMR Festival—one of Europe’s largest digital and marketing events—which takes place in Hamburg for two days each year.

The activist shouted “Free Palestine,” to which the media personality and businesswoman said, “Free everybody.”

Following antisemitic remarks made in 2022 by her ex-husband Kanye West, Kardashian said she stands with the Jewish community.

“Hate speech is never OK or excusable,” the reality star tweeted to her 73 million followers. “I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.”