(June 14, 2022, Jerusalem, Israel, JNS Wire) Aish and Jewlish have announced a strategic partnership making Jewlish’s immensely popular content available to Aish.com’s global audience. Jewlish is a food and culture lifestyle brand with nearly 2 million followers, and a subsidiary of Kosher Network International (KNi), the leading kosher media company founded by Jamie Geller and serial entrepreneur Henry Kauftheil.
Jamie Geller also joined the team at Aish in 2020 as Chief Media and Marketing Officer, with the goal of bringing her digital media expertise to the greater Jewish world online, as a key element of AishVision 2030. Aish’s new 10-year strategic plan is focused on creating a cultural shift to put Jewish learning back in the center of Jewish expression, through an innovative and disruptive approach to making timeless Jewish wisdom engaging and accessible.
A central strategy of Aish’s new plan to engage 3 million Jews with Jewish learning includes building a new Global Jewish Media Group, streamlining the Aish brand, and growing Aish’s digital presence and strategic partnerships. This new strategic partnership is an important step in realizing that goal.
“I have been humbled by the tremendous response to our Jewish culinary content from all corners of the world,” said Jamie Geller. “In Jewish culture for millennia, food has always been a dynamic backdrop to the pursuit of individual and communal meaning and self-knowledge. We eat together and we can grow together. It is so incredibly meaningful and gratifying for me personally to be able to bring these two ventures together to engage even more people in the exploration of all things kosher/food related, but now, as a portal to many other Jewish topics and ideas.”
- 1,850,000 Facebook followers
- 76,000 Instagram followers
- 68,000 Pinterest followers
- 61,000 TikTok followers
- 14,500 YouTube subscribers
Tamar Genger, Kosher Network International’s Executive Editor, will be joining Jamie Geller at Aish as food editor, applying her fifteen years of health and nutritional expertise as well as editorial and digital marketing experience.
“We founded KNi with the express vision and mission to provide the Jewish community with a connection to their culture and identity through food and culinary traditions,” said Henry Kauftheil, KNi’s Chairman. “This new partnership allows us to enhance that mission, by drawing a direct connection to Jewish wisdom through Aish’s leading content and education expertise.”
Rabbi Burg, Aish CEO adds; “I knew that bringing Jamie Geller on board as our new Chief Media and Marketing Officer meant utilizing all of the knowledge and experience she has gained in the Jewish media sphere at Aish. AishVision2030 is so vast. The only way we can successfully return Jewish learning front and center to the expression of Jewish exploration and identity is by working cooperatively as a worldwide Jewish community. Strategic partnerships like our new arrangement with Jewlish help us reach millions around the world with compelling, relevant, timely Jewish wisdom. I’m delighted and honored to welcome the Jewlish team to our global community of Jewish educators and content-creators.”