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Amid ‘tsunami’ of Jew-hatred, Conference of Presidents launches $240,000 ad campaign

"We believe it is essential to express ourselves as a community," William Daroff, CEO of the Conference of Presidents, told JNS.

Amid what William Daroff, CEO of the Conference of Presidents of Major American Jewish Organizations, described to JNS as a “tsunami of antisemitism,” the nonprofit representing some 50 Jewish organizations is spending nearly a quarter of a million dollars on an ad campaign against Jew-hatred.

Conference of Presidents ad
An ad that the Conference of Presidents of Major American Jewish Organizations took out in “The New York Times” on Dec. 17, 2023. Credit: Conference of Presidents.

“In the of the Oct. 7 Hamas massacre in Israel and the ensuing war, disagreement with or contempt for Israel has become a pretext to attack Jews worldwide,” per the full-page ad, which appeared in print in the Sunday issue of The New York Times.

“The past two months leave no doubt that Jews and Judaism are inextricably linked to the land of Israel and that the Jewish people are thus discriminated against and threatened by speech and actions that delegitimize and demonize Israel, hold Israel to double standards demanded of no other and deny the connection of Judaism to the land of Israel,” it adds.

The advertisement, signed by Daroff and the nonprofit’s chair Harriet Schleifer, cost about $240,000. The campaign also includes ads that appear for the day on both mobile and desktop versions of the newspaper’s website.

“The aftermath of Oct. 7 makes it abundantly clear that the line between anti-Zionism and antisemitism has evaporated,” Daroff told JNS. “In consultation with the Conference of Presidents executive council and through the generosity of donors, we believe it is essential to express ourselves as a community on the subject.”

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